WHAT MAKES A GREAT PRESS KIT???
1) An impressive jacket with artwork or the name of your band or special event printed on it.
4)The fact sheet
6)Your music on cassette or cd
You can enhance the kit with other promo items such as the playlist, videos, and advertising specialties.
WAYS TO PROMOTE YOURSELF IF YOU ARE A BAND/ACT
Have a release party
Give away cds, t-shirts, etc
Offer drinks on the house to press
Have a contest with the top prize being dinner for two -- this will get people to come to your gig any time, any place, any day.
"Accept what people offer. Drink their milkshakes. Take their love." --Wally Lamb, author